3 Ways Brevity Helps Your Business Perform Better
BREVITY SAVES TIME
In a Forbes article, “The Beauty of Brevity – Conciseness Saves Companies Cash,” Victor Lipman stated: “The beauty of brevity is that time saved in one place is time – and labor – that can be deployed productively elsewhere.” How would you like to recover time? Meetings? Emails? Calls? All of the above?
BREVITY GETS THE MESSAGE HEARD
Journalists know – “Don’t bury the headline.” They practice the “BLUF” technique – bottom line up front. If you put the main point up front in your communication, it will be seen and heard. And be more likely to be acted upon. Want a good example?
BREVITY REDUCES ERRORS
To reduce the chance of human error occurring, clearly communicate all the information needed for correct task performance – but do it as briefly as possible.
When information is wordy and poorly organized, people make errors because they may never see or hear the information they need. Many businesses struggle to find this balance. Look how common it is to find standard operating procedures (SOPs) that are 10, 20, even 50 pages long!